The Pros and Cons of Video Backgrounds
A video background can be a great way to add personality to your website and engage users. However, it is important to consider the context of your video background and make sure that it is relevant to your business and message.
Try experimenting with compositing techniques to separate your subject from the background. This can help to avoid distracting movement or making your subject look pixelated.
Colors in video backgrounds can communicate a lot. For example, using blue in a video background can signal to viewers that you are reliable and trustworthy. This is why many companies and organizations use blue in their videos.
In addition, colors can be used to highlight important points in your video or to make text on the screen stand out. Cool colors tend to be mellow and more soothing, while warm colors are bolder and can help your message pop.
You can also use a color wheel or other tools to find complementary or analogous colors for your video background. This will ensure that your colors go well together and make a cohesive, appealing look. You can also learn a few basic design principles to create your own color schemes. This will help you to build a palette that fits your brand, audience, and message. It will also help you to keep your videos looking professional and consistent.
The textures used in video backgrounds can give a sense of context and mood to e-learning slides. They can also add a sense of depth and make slides feel more tactile. Popular textures include bricks, wood, paper and fabrics.
Add a gritty texture to your footage with this film grain and noise clip, which has an alpha matte for text overlays. Or, try a more subtle texture with this abstract blurred fabric background that can be used as a transition or backdrop.
Paint splatters in various colors can be used to add fun and creativity to your video footage with this animation video texture. Or, use this texture of a rainbow to add a bright and cheerful element to your videos. These textured video clips can be layered over your own footage and mixed with distortion maps to create a unique look for your film. This is just a small sample of the vast collection of video textures available on Envato Elements, which you can download for unlimited uses with a monthly subscription.
A video background can be a simple backdrop or it can have an animated overlay to showcase information. In the latter case, the background can be anything from a dynamically scrolling chart to an endlessly looping infographic. This kind of background is ideal for sites that are data-heavy and helps viewers quickly gain an understanding of a topic without having to scroll or search.
Live-action video backgrounds can be a great way to instantly convey ideas, themes, moods and feelings, as well as introduce characters and locations. They can also be a creative alternative to static stock photos.
The background video for INOVATIV’s website is a great example. It shows off the company’s mobile workstations in action and demonstrates how they can be used in real life. It’s important to note, however, that any background video should have enough contrast between it and the text overlay. If you’re worried about this, try using a color contrast checker tool.
Video backgrounds can be a powerful tool that grabs the attention of your visitors and encourages them to engage. However, it’s important to consider the cons that come along with this design trend:
For example, videos tend to be big bandwidth hogs and can take a long time to load. Also, if your site is primarily mobile-based you’ll need to provide an image version of the page in case the video does not play properly on a user’s device.
Another important factor is the lighting used in the video. The goal is to create a scene that will not distract the viewer from the content being presented in front of them. Oftentimes, a three-light setup is utilized to achieve this effect. This provides a perfect contrast between subject and background, as well as precise shadow control. This is especially important for pages that will overlay text over the video. A brightly colored background can easily detract from the font and text clarity.